OPINION & ANALYSIS
Down with hygge! Sweden’s mys is more real, fun and inclusive
Hygge, the Danish art of getting cosy, has taken the world by storm. But the Swedish equivalent is refreshingly different, says David Crouch
Published: 20 December 2022 08:41 CET
A Swedish family enjoys a fredagmys when it was something new in the early 2000s. Photo: Ingvar Karmhed / SvD / SCANPIX
Five suggestions for the next hyped Swedish lifestyle trend
Foreign media have a habit of picking up any seemingly obscure Scandinavian tradition and proclaiming it a new lifestyle trend. Now that friluftsliv, lagom and fika have all been covered, here are The Local's tips for the next strange Swedish concept to promote abroad.
Published: 25 May 2023 05:28 CEST
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