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2022 FRENCH PRESIDENTIAL ELECTION

7 of the best Macron memes from the French election campaign

The 2022 French presidential election campaign has been a fairly dour affair - elections usually are - but recent images of candidate Emmanuel Macron during his TV debate with opponent Marine Le Pen, and relaxing with shirt unbuttoned have given rise to some much-needed smiles.

7 of the best Macron memes from the French election campaign
Photo by Ludovic MARIN / POOL / AFP)

One photo in particular has sparked widespread interest – and even international media coverage – and it’s from Macron’s personal photographer Soazig de la Moissonnière.

She has been posting regular sequences of ‘behind the scenes on the election trail’ images on her Instagram account, including Macron’s recent election rally in Marseille. In among images of Macron preparing for his speech, running on stage and greeting the crowd was one of him relaxing after the event was over.

Slumped on a sofa with his shirt open to the waist (well, it’s hot in Marseille), the image caught the attention of social media.

Photo: Soazig de la Moissonnière via Instagram

Combined with other images of Macron – including that ‘Zelensky’ hoodie photo from earlier in the campaign – the image quickly became a meme circulating on Twitter.

There are dozens of these circulating as people fill in their own jokes and comparisons.

The Financial Times’s chief features writer Henry Mance gave us this scarily accurate portrayal of a journalist’s life. Freelances, in particular, will recognise this all too well.

And Nicolas Quenel compared and contrasted the daily lives of journalists in different areas of the media – print journalist, radio journalist, web journalist and TV journalist.

Here’s one for classicists…

But it’s not just Macron’s chest-hair that has been gaining attention, many also remarked on his ‘bored’ face during the live TV debate with Marine Le Pen.

According to the strict rules of the debate, each candidate had a set time to lay out their policies on a certain area, before their opponent could challenge them.

Both candidates engaged in a little ‘non verbal campaigning’ but using facial expressions and body language to show that they disagreed with what the other was saying. 

Macron’s bored expression sparked many comparisons, including this from professor, author and columnist Olivier Babeau who tweeted “when your Tinder date talks without stopping and the evening is going to be a long one”.

Another Twitter user hit the nail on the head, with this picture of Macron making notes during the debate. He really did look that bored at times on Wednesday that we could believe he was writing a shopping list (milk, onions, cereal, butter).

And Emma James wasn’t the only one to wonder about his body language.

And you know you’ve made it when you’re the subject of a sketch on a US TV chat show – here’s host Jimmy Fallon paying, erm, tribute to Macron’s new look in song. Enjoy! 

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POLITICS

Key points: How Macron has reshuffled French cabinet for tricky second term

French President Emmanuel Macron on Monday replaced a cabinet minister who is targeted by a rape probe, in a cabinet reshuffle after his ruling alliance lost its majority in parliamentary elections.

Key points: How Macron has reshuffled French cabinet for tricky second term

Main points:

  • After being accused of rape and placed under investigation, the Solidarity and Disabilities Minister Damien Abad has been replaced.
  • Macron loyalist, Clément Beaune, will switch posts from Minister of Europe to become Minister of Transport 
  • Former Health Minister, Olivier Véran, will be the new government spokesperson
  • Critics from both the left and right have argued the same people have been reappointed

After recently losing his absolute majority in the parliamentary elections, French President Emmanuel Macron reshuffled his cabinet in an attempt to a second term off to a rocky start. 

Abad, who has denied the allegations, later told reporters that he had been targeted by a “sinister movement” of “despicable slanders organised around a calendar” designed to drive him out of government after just 45 days.

He will be replaced by French Red Cross director Jean-Christophe Combe. 

According to the Elysée, the foreign, finance and defence ministers remained unchanged. This means that Catherine Colonna, Bruno Le Maire, and Sébastien Lecornu respectively will keep their positions. 

Gérald Darmanin will also stay in his post as Interior Minister, despite the fiasco surrounding the Champion’s League final and accusations that he lied over the causes of the chaos. Other posts in the 41-strong cabinet – exactly divided between men and
women – mostly went to politicians from the different factions in Macron’s camp.

However, just a month and a half after the last reshuffle, several high-profile roles have been changed, namely that of Clement Beaune, previously the Europe minister, and is known for playing a key role in Brexit negotiations.

In a surprise move, Beaune will now head the transport ministry in a cabinet reshuffle, while the chief economist of the Organisation for Economic Cooperation and Development (OECD) Laurence Boone will take over as the new Europe minister.

The role of government spokesperson was also changed with the health minister from the previous government, Olivier Véran, given the role instead of Olivia Gregoire. 

Though the reshuffle replaced one minister accused of sexual assault, another accused minister was set to stay in her position.

Chrysoula Zacharopoulou, who has been accused of sexual assault in her role as a gynaecologist will remain in her current position of Secretary of State for Development, Francophonie and International Partnerships.

Other ministers, like those for health and environment who stepped down from their positions after losing their parliamentary elections, have also been replaced in the reshuffle.

Christophe Bechu, mayor of the Loire city of Angers and a key ally of former prime minister Edouard Philippe, was named environment minister, replacing Macron loyalist Amelie de Montchalin who lost the battle for her seat in the parliamentary elections.

The president of Samu-Urgences de France, François Braun, will replace Brigitte Bourguignon as Health Minister, after Bourguignon also lost her parliamentary election.

Reactions from across the spectrum

The cabinet reshuffle has not been met with applause by all parties, however. After the announcement of the new environment minister, Greenpeace France criticised the appointment, saying Bechu has “no experience of what’s at stake in the green transition and has almost never taken a stance on national or international questions of climate or the environment.”

The reshuffle was “a message to the troops: loyalty will be rewarded. Looking ahead to the coming months, when passing new laws is likely to come down to just a few votes,” tweeted Frederic Says, a political commentator for broadcaster France Culture.

Far-right leader Marine Le Pen charged that “those who failed are all reappointed” to the government. Communist head Fabien Roussel told broadcaster LCI it “feels like they’re just starting over again with the same people”.

While Macron’s ruling alliance won the most seats in the June 19th parliamentary polls, it lost its majority and will need now to build coalitions to push legislation through parliament.

The outcome was seen as a major setback for the president, who won a second presidential term in May after defeating far-right leader Marine Le Pen.

This reshuffle comes just ahead of French Prime Minister Elisabeth Borne’s government programme announcement, which is scheduled for this upcoming Wednesday, June 6th.

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