Øresund Bridge makes ‘buy one, get one free’ offer to reboot travel after Covid-19

The Øresund Bridge consortium has launched a three-month half price offer to kickstart travel across the bridge, following more than a year of interruptions due to Covid-19.

Øresund Bridge makes 'buy one, get one free' offer to reboot travel after Covid-19
Car travel over the bridge has reduced dramatically during the Covid-19 crisis. Photo: Johan Nilsson/Øresundsbron

In a press release issued on Tuesday, Øresundsbron, the company running the bridge and tunnel linking the Swedish city of Malmö with the Danish capital Copenhagen, said it was time to give a new push to cross-border integration. 

“The Øresund region should be a united region, but it has been split in two during the pandemic,” said Linus Eriksson, Øresundsbron’s chief executive. “We need to kickstart the region and this integration. With our most generous offer ever, Øresundsbron wants to help bolster the optimism and increased travel which many will benefit from, not least hard-pressed businesses dependent on visitors.” 

In an accompanying tweet written half in Swedish and half in Danish, the company launched the new Kør en tur – få en tur offer, meaning “make a crossing, get a crossing”, along with the Danish hashtag #detsombinderossammen, meaning, “that which binds us together”. 

The number of hotel nights booked on both sides of the strait (Øresund in Danish, Öresund in Swedish) have fallen dramatically, the company reported in the press release, with the number in southern Swedish region Skåne down 81 percent in the first six months of this year compared to the same period in 2019, and the number of overnight stays booked by Swedish visitors in the Danish capital region and Zealand down 91 percent. 

Under the offer, all customers who have a BroPass pass will receive one crossing over the bridge free for every crossing they make over the bridge between September 1st and November 30th.

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Danish domestic flight to reopen after airport gets state backing

A domestic flight connecting Copenhagen with the tiny Midtjyllands Airport is set to resume services around four months after it was cancelled.

Danish domestic flight to reopen after airport gets state backing

The flight from Midtjyllands, formerly Karup, Airport to Copenhagen will resume from April 17th, Copenhagen Airport said in a statement.

Four daily departures, operated by the Danish Air Transport (DAT) airline, will connect the two airports from Monday to Thursday, while there will be afternoon departures only on Fridays.

DAT also operated the route until its prior closure in December 2022. The majority of passengers who used the service were commuters, and its closure meant that most of the airport’s staff faced the loss of their jobs.

Its return comes after the government agreed a two-year deal providing state support to the tune of 4.2 million kroner per year to the airport.

“We supported reinstating the route to Midtjyllands Airport, which is an important airport that helps connect Denmark,” Copenhagen Airport commercial director Peter Krogsgaard said in the statement.

“It is therefore also pleasing that the government has chosen to support the airport financially,” he said.

The smaller airport is important for local towns, Copenhagen Airport said in the press statement, noting that 2019 saw 111,000 use the flight between the two Danish airports.

Local media TV Midtvest recently reported that 22,000 passengers took the flight in 2021, citing Statistics Denmark figures.

In December, DAT said the route was no longer economically viable due to low passenger numbers and high fuel prices.

“During the period in which it has been closed, many have realised how important the airport is, so it’s good news that planes can go to the airport again,” transport minister Thomas Danielsen told TV Midtvest on Thursday.

Midtjyllands Airport is co-owned by nine municipalities in central and western Jutland: Herning, Holstebro, Ikast-Brande, Lemvig, Ringkøbing-Skjern, Silkeborg, Skive, Struer and Viborg.

READ ALSO: Denmark’s Great Belt Bridge to offer reduced tolls for commuters