Øresund Bridge makes ‘buy one, get one free’ offer to reboot travel after Covid-19

The Øresund Bridge consortium has launched a three-month half price offer to kickstart travel across the bridge, following more than a year of interruptions due to Covid-19.

Øresund Bridge makes 'buy one, get one free' offer to reboot travel after Covid-19
Car travel over the bridge has reduced dramatically during the Covid-19 crisis. Photo: Johan Nilsson/Øresundsbron

In a press release issued on Tuesday, Øresundsbron, the company running the bridge and tunnel linking the Swedish city of Malmö with the Danish capital Copenhagen, said it was time to give a new push to cross-border integration. 

“The Øresund region should be a united region, but it has been split in two during the pandemic,” said Linus Eriksson, Øresundsbron’s chief executive. “We need to kickstart the region and this integration. With our most generous offer ever, Øresundsbron wants to help bolster the optimism and increased travel which many will benefit from, not least hard-pressed businesses dependent on visitors.” 

In an accompanying tweet written half in Swedish and half in Danish, the company launched the new Kør en tur – få en tur offer, meaning “make a crossing, get a crossing”, along with the Danish hashtag #detsombinderossammen, meaning, “that which binds us together”. 

The number of hotel nights booked on both sides of the strait (Øresund in Danish, Öresund in Swedish) have fallen dramatically, the company reported in the press release, with the number in southern Swedish region Skåne down 81 percent in the first six months of this year compared to the same period in 2019, and the number of overnight stays booked by Swedish visitors in the Danish capital region and Zealand down 91 percent. 

Under the offer, all customers who have a BroPass pass will receive one crossing over the bridge free for every crossing they make over the bridge between September 1st and November 30th.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


New direct flight to connect Denmark with Ethiopia

Ethiopian Airlines has announced a direct service between Copenhagen and Ethiopian capital Addis Ababa.

New direct flight to connect Denmark with Ethiopia

The route will be the first direct connection between Denmark and sub-Saharan Africa for two decades, according to Copenhagen Airport.

Departures from the Danish capital to Addis Ababa will be offered five times a week.

Ethiopian Airlines is owned by the Ethiopian government and is reportedly the largest airline in Africa. It already operates a freight service from Copenhagen, having opened the route in March this year.

Better connections from Denmark to Africa have long been sought after by Copenhagen Airport, according to the airport’s CEO Thomas Woldbye.

The freight flights can already offer benefits to Danish businesses, he said in a statement in January.

“The direct route from Copenhagen will give new opportunities for Danish businesses and maybe particularly for Danish pharmaceutical companies,” he said, noting Ethiopian Airlines’ prominent position as a freight provider for medical equipment.