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TOURISM

French Rivera tourist businesses eagerly await return of Cannes film festival

The five-star palace hotels are in full swing, the sound of music drifts across the beach and after a 'horrible' year blighted by coronavirus, Cannes is buzzing again for its international film festival.

French Rivera tourist businesses eagerly await return of Cannes film festival
Hotels in Cannes are keen to welcome visitors again. Photo: Valery Hache/AFP

“We can’t wait,” admits Pierrick Cizeron, chief executive at the Majestic hotel that overlooks the Mediterranean and the festival convention centre.

In 2020, the festival that draws stars from across the world, had to be cancelled because of the pandemic.

With France under a partial lockdown in Spring, the 2021 edition has been delayed from the usual May date to July 6-17.

The festival pulled in 40,000 people a day pre-Covid – only about half that number are expected this year – and provided 20 percent of annual hotel turnover.

“It’s more than just the excitement, we are in the middle of recruiting 250 people for the season,” says Yann Gillet, director of the luxury Martinez hotel, which was full for the late May bank holiday weekend.

Last year’s cancellation,he says, left staff “heartbroken” at a hotel that usually fills with celebrities for the festival.

The movie extravaganza, “is a real driving force and punctuates our year,” Gillet says.

“Often clients come to see us and ask if it really was Brad Pitt’s room.”

On the seventh floor of the Martinez, which was totally renovated in 2019, the final touches are being made to a double penthouse suite booked by Chopard jewellers for the duration of the festival.

The Riviera resort had lived well off tourism and conventions, but the hotels and restaurants that provided most of the local jobs have been shut for long periods and had to rely on government handouts to try to keep mounting debt under control.

Despite high hopes for the festival, the hotels, which had been shut since September-October, are far from fully booked.

“We are only 10 percent full in June and 25 percent in July,” says Cannes hotel union leader Christine Welter.

“It’s an unexpected opportunity for people to come to the festival because in normal times it would be complicated,” with hotel rooms at a premium and all booked out.

“And that’s a good thing this year,” she adds. “We have two-star hotels in the middle of town starting at 100 euros a night where normally there would be no rooms available during the festival.”

In previous years the cheapest hotel rooms that start at €40 a night could fetch €260 during the festival.

The authorities are trying to vaccinate as many people as quickly as possible and health protocols are firmly in place, says Welter, as business builds up again.

On the Croisette, that runs along the seafront, a flower delivery man zigzags through the crowd carrying a display in each hand. Out at sea, a speedboat pulls a parachute covered with advertising.

In the expensive shop windows, handbags, dresses and shoes await visitors with money to spend.

The festival “puts a rocket under our sales, we have magnificent clients,” says 42-year-old Olivier Zambrana, who works at a Jimmy Choo boutique.

He would usually buy in double stocks for cashed-up festival-goers, but for now, he says, the shop will wait and see how things go.

At Giry’s, caterer to Cannes for 50 years, business is slowly picking up.

In his office, with most of the staff still on furlough, Luc Guibout is recording his first orders in a year.

“There’s no big bang but it feels like things are starting to kick off again,” he smiles, after what he describes as a “horrible” year.

On the other side of town, in the La Bocca quarter, workers are busy finishing a new multiplex “Cineum” with 2,400 seats. The festival will inaugurate four of the 12 auditoriums.

The Cineum backs on to a new audiovisual studies campus that will take in its first 900 students in September, as city hall looks to capitalise on the global reputation of the festival.

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MAP: The best Italian villages to visit this year

Here are the remote Italian villages worth seeking out in 2022, according to a list compiled by one of the country's leading tourism associations.

MAP: The best Italian villages to visit this year

A total of 270 villages across Italy have been recognised as being especially tourist-friendly this year by the Italian Touring Club (Touring Club Italiano), one of the country’s largest non-profit associations dedicated to promoting sustainable tourism throughout the territory.

‘Orange Flag’ status is awarded if a village is judged to have significant historic, cultural and environmental value, as well as for being welcoming to visitors and outsiders, according to the initiative’s website.

READ ALSO: MAP: Which regions of Italy have the most Blue Flag beaches?

Villages can apply for the status if they are located inland with no coastal stretches; have fewer than 15,000 inhabitants; have a well-preserved historic centre and a strong sense of cultural identity; demonstrate sensitivity to issues of sustainability; have a well-organised tourist reception system; and show an intention to continue to make improvements to the town.

The list is updated annually, and in 2022 three new villages gained orange flag status for the first time: Dozza in Emilia Romagna, Manciano in Tuscany, and Sasso di Castalda in Basilicata.

See below for the map and a list of the Orange Flag villages according to region:

Montepulciano in Tuscany has 'orange flag' status.

Montepulciano in Tuscany has ‘orange flag’ status. Photo by MIGUEL MEDINA / AFP.

Abruzzo – 7 villages

Civitella Alfadena, Fara San Martino, Lama dei Peligni, Opi, Palena, Roccascalegna, Scanno.

Basilicata – 6 villages

Aliano, Castelmezzano, Perticara Guard, San Severino Lucano, Sasso di Castalda, Valsinni.

Calabria – 6 villages

Bova, Civita, Gerace, Morano Calabro, Oriolo, Tavern.

Campania – 5 villages

Cerreto Sannita, Letino, Morigerati, Sant’Agata de’ Goti, Zungoli.

READ MORE: Six Italian walking holiday destinations that are perfect for spring

Emilia Romagna – 23 villages

Bagno di Romagna, Bobbio, Brisighella, Busseto, Castell’Arquato, Castelvetro di Modena, Castrocaro Terme and Terra del Sole, Dozza, Fanano, Fiumalbo, Fontanellato, Longiano, Montefiore Conca, Monteleone, Pennabilli, Pieve di Cento, Portico and San Benedetto, Premilcuore, San Leo, Sarsina, Sestola, Verucchio, Vigoleno.

Friuli Venezia Giulia – 7 villages

Andreis, Barcis, Cividale del Friuli, Frisanco, Maniago, San Vito al Tagliamento, Sappada.

Lazio – 20 villages

Arpino, Bassiano, Bolsena, Bomarzo, Calcata, Campodimele, Caprarola, Casperia, Collepardo, Fossanova, Labro, Leonessa, Nemi, San Donato Val di Comino, Sermoneta, Subiaco, Sutri, Trevignano Romano, Tuscania, Vitorchiano.

Liguria – 17 villages

Airole, Apricale, Balducco, Brugnato, Castelnuovo Magra, Castelvecchio di Rocca Barbena, Dolceacqua, Perinaldo, Pigna, Pinion, Santo Stefano d’Aveto, Sassello, Seborga, Toirano, Triora, Vallebona, Varese Ligure.

Lombardy – 16 villages

Almenno San Bartolomeo, Bellano, Bienno, Castellaro Lagusello, Chiavenna, Clusone, Gardone Riviera, Gromo, Menaggio, Pizzighettone, Ponti sul Mincio, Sabbioneta, Sarnico, Solferino, Tignale, Torno.

Marche – 24 villages

Acquaviva Picena, Amandola, Camerino, Cantiano, Cingoli, Corinaldo, Frontino, Genga, Gradara, Mercatello sul Metauro, Mondavio, Montecassiano, Montelupone, Monterubbiano, Offagna, Ostra , Ripatransone, San Ginesio, Sarnano, Serra San Quirico, Staffolo, Urbisaglia, Valfornace, Visso.

Molise – 5 villages

Agnone, Ferrazzano, Frosolone, Roccamandolfi, Scapoli.

READ MORE: These are the 20 prettiest villages across Italy

San Gimignano has long been an orange flag destination.

San Gimignano has long been an orange flag destination. Photo by FILIPPO MONTEFORTE / AFP.

Piedmont – 40 villages 

Agliè, Alagna Valsesia, Arona, Avigliana, Barolo, Bene Vagienna, Bergolo, Candelo, Canelli, Cannero Riviera, Cannobio, Castagnole delle Lanze, Cherasco, Chiusa di Pesio, Cocconato, Entracque, Fenestrelle, Fobello, Gavi, Grinzane Cavour, Guarene, La Morra, Limone Piemonte, Macugnaga, Malesco, Mergozzo, Moncalvo, Monforte d’Alba, Neive, Orta San Giulio, Ozzano Monferrato, Revello, Rosignano Monferrato, Santa Maria Maggiore, Susa, Trisobbio, Usseaux, Usseglio, Varallo, Vogogna.

Puglia – 13 villages

Alberona, Biccari, Bovino, Cisternino, Corigliano d’Otranto, Locorotondo, Oria, Orsara di Puglia, Pietramontecorvino, Rocchetta Sant’Antonio, Sant’Agata di Puglia, Specchia, Troia.

Sardinia – 7 villages

Aggius, Galtellì, Gavoi, Laconi, Oliena, Sardara, Tempio Pausania.

Sicily – 1 village

Petralia Sottana

Tuscany – 40 villages

Abetone Cutigliano, Anghiari, Barberino Tavarnelle, Barga, Casale Marittimo, Casciana Terme Lari, Casale d’Elsa, Castelnuovo Berardenga, Castelnuovo di Val di Cecina, Castiglion Fiorentino, Certaldo, Cetona, Chiusi, Collodi, Fosdinovo, Lucignano, Manciano, Massa Marittima, Montalcino, Montecarlo, Montefollonico, Montepulciano, Monteriggioni, Murlo, Peccioli, Pienza, Pitigliano, Pomarance, Radda in Chianti, Radicofani, San Casciano dei Bagni, San Gimignano, Santa Fiora, Sarteano, Sorano, Suvereto, Trequanda, Vicopisano, Vinci, Volterra. 

Trentino Alto Adige – 8 villages

Ala, Caderzone Terme, Campo Tures/Sand in Taufers, Ledro, Levico Terme, Molveno, Tenno, Vipiteno/Sterzing.

Umbria – 10 villages

Bevagna, Città della Pieve, Montefalco, Montone, Nocera Umbra, Norcia, Panicale, Spello, Trevi, Vallo di Nera.

Val d’Aosta – 3 villages

Etroubles, Gressoney-Saint-Jean, Introd.

Veneto – 12 villages

Arquà Petrarca, Asolo, Borgo Valbelluna, Cison di Valmarino, Follina, Malcesine, Marostica, Montagnana, Portobuffolè, Rocca Pietore, Soave, Valeggio sul Mincio.

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