Advertisement

Amazon.se is now open for business in Sweden

TT/The Local
TT/The Local - [email protected]
Amazon.se is now open for business in Sweden
It's now possible to shop from Amazon.se. Photo: Naina Helén Jåma/TT

Amazon has officially opened its Swedish site, potentially ushering in a new era for retailers in the Nordic country.

Advertisement

Amazon this summer confirmed plans to launch in Sweden – after years of rumours, speculation and heated debates about the pros and cons of the online retail giant.

But compared to the buzz that preceded its decision to launch in Sweden, the new site opened relatively quietly on Wednesday morning without much pomp and circumstance (with the exception of a number of highly awkward English-Swedish translation mistakes causing a stir on social media).

"We are thrilled to launch Amazon.se and to be able to offer Swedish customers a selection of more than 150 million products, including tens of thousands of products from local Swedish businesses," said Alex Ootes, vice president of EU Expansion at Amazon, in a statement.

Advertisement

It remains to be seen how Amazon's presence will affect Swedish businesses, but most pundits have previously agreed that it will mainly challenge physical stores.

"Those are going to be the big losers. If you're not already in a tough situation, you're going to get one now," Nicklas Storåkers, CEO of price comparison site Pricerunner, told TT earlier this month.

More

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

[email protected] 2020/10/28 10:44
Let's make American great again!!!

See Also