Imagining the post-coronavirus world: six Stockholm traits that offer rays of hope

Change in the 21st century has been unrelenting. But now that the world has unexpectedly been forced to slow down, it seems clear that some changes haven’t come fast enough.

Imagining the post-coronavirus world: six Stockholm traits that offer rays of hope
Photo: Funda Sezgi, Norrsken Foundation

The world is facing the gravest economic and social challenges in living memory. No single city – or even country – will have all the solutions.

But with its pioneering spirit and proven ingenuity, Stockholm punches well above its weight. We spoke with Funda Sezgi, of Norrsken Foundation, the Stockholm-based impact hub, about the city's characteristics – and rays of hope for creating new systems better suited to the demands of our time.

1. Innovative

With only Silicon Valley having more unicorn companies per capita, Stockholm has gained global recognition as a centre of innovation.

Responding to shortages of protective gear for healthcare workers, Erik Cederberg, of Stockholm-based 3D Verkstan, found an original solution.

He designed a simple forehead band to hold standard plastic sheets, forming a face shield. Thousands of shields have been 3D-printed based on the design, including for doctors and nurses in New York.

Sezgi, Norrsken's chief operating officer, says the city is benefiting from a forward-looking school system, including early provision of computers. “Thinking in new ways and tinkering with solutions is part of this society’s genes,” she said. 

Find out more about 'the unicorn factory' from Invest Stockholm

“Sweden's early adoption of computers and the internet has creative implications. I also believe the education system helped put critical thinking in the DNA. That’s very useful for entrepreneurship, innovation and technology.”

2. Early adopters

Countries are being challenged like never before in peacetime to show how quickly they can adopt new norms. Stockholmers have already proven themselves to be early adopters in many areas of life. 

From Sweden’s status as the world’s most cashless society to a clutch of health apps offering video consultations with doctors, Stockholm moves fast. This ease with moving to newer ways of doing things when they prove more efficient could be hugely beneficial amid such far-ranging disruption.

Sezgi says Norrsken Foundation always has a “bias for action”. This enabled them to set up Action Against Corona, in collaboration with the newspaper Dagens industri and the private equity firm Nordic Capital, at lightning speed.

The platform provides funding and access to networks for start-up projects aimed at tackling coronavirus-related problems, whether in health or wider society.

Photo: Henrik Trygg/Stockholm Media Bank

“We woke up to a Monday meeting where we said we should do something to support the initiatives,” she explains. “Within literally 30 hours, we had the first platform out with over 80 partners. We like doing without overthinking; we do then we fix.”

3. Sustainable

The world has entered what trend forecaster Li Edelkoort calls a “quarantine of consumption”. Could we learn from this to make ourselves better prepared for climate change?

Sezgi says our model of consumption made reaching “the planet’s boundaries” inevitable. “Now that has hit us a bit harder and quicker than anyone anticipated,” she adds. “Systems have been built divisively, revolving around I rather than we or us. But Stockholm is a pioneer for any conversation about sustainability and innovation.”

Food waste is a prime example of our unsustainable lifestyles; around a third of all food produced globally is lost or thrown away. Karma, founded in Stockholm in 2016, allows you to buy surplus food from retailers at low prices. 

Consumers select what they want in the app and collect the food themselves. During the coronavirus outbreak, Karma has switched to offer deliveries instead in both Sweden and the UK.

Photo: Henrik Trygg/Stockholm Media Bank

Stockholm-based Pool.Farm merges small purchases of foods or supplies into bigger collaborative orders from local suppliers. The free service promises to save time, money and carbon emissions.

Interested in establishing, expanding or relocating your business to Stockholm? Find out more

“I want to enable people to act as citizens in the supply chain to ensure a diversity of products and suppliers,” says the company's French founder, Corentin de Trégomain. “If we don't act as a community, we will always give the advantage to the big players but they're not always the ones I want to support.”

4. Transparent

The pandemic has highlighted a defining characteristic of our age: information overload. That can lead to confusion and even risk panic. Transparency about the information and data that can have most impact is crucial.

This is an article of faith among Stockholm’s start-up community; 3D Verkstan quickly had an impact with face shields because its open source files are accessible to all.

Sezgi believes such transparency comes from being humble. “Norrsken and Stockholm are a drop in the ocean,” she says. “We’re now dealing with global problems, so unless we’ve shifted our mindset to include each other in the solutions, the impact will only be a little splash. The only way to do this right is by collaborating.”

Read also: Imagining the post-coronavirus world: can we transform our habits for the better?

5. Trusting in people

Each day brings stories of people supporting each other in new ways amid the disruption to our usual relationships.

In Stockholm, the notions of equality, flexibility and shared responsibility run deep. This is apparent in progressive attitudes to work-life balance and flattish hierarchies that aim to give everyone a voice.

Photo: Helén Pe/Stockholm Media Bank

Sezgi sees the trust that helps give Stockholm its character as two-fold. “It means: ‘I trust you won’t harm me’ but also ‘I trust you’ll do a great job if you take this responsibility’,” she says. “Here, you have that deeper trust in people’s competence.”

The pandemic has shown we have the technology to enable many people to work more flexibly. Post-pandemic, will the world have the trust in people?

6. Visionary

Stockholm may not have the scale of London, New York or Shanghai. But the city of the Nobel Prize has vision and was the first to declare itself 'A Woman's Place'.

Norrsken Foundation ended 2019 by launching a €100 million social impact fund for early stage start-ups. Many issues it was designed for now seem even more urgent: poverty, food waste and mental health, for example.

Learn more about one of the most creative tech scenes in the world 

Norrsken and Action Against Corona ask big questions. “How do we use the superpowers of tech, innovation and entrepreneurship to find solutions to the problems that matter?” asks Sezgi.

This vision is further illuminated by an in-house motto: to seek to make themselves redundant. “That’s a value we live by in everything we do so that we can keep progressing,” she says. “We’re an ecosystem builder, connecting a network of actors on the same issue.”

A world in which problem-solvers gradually make themselves surplus to requirements? Now, there’s an ambitious vision.

This article was produced by The Local Creative Studio in partnership with Invest Stockholm


Why you’ll soon be able to set up a company in Spain with just €1 rather than €3,000

The Spanish government has approved a new draft law that will allow companies to start up with just €1 and for the process to be carried out quickly and entirely online.

Why you'll soon be able to set up a company in Spain with just €1 rather than €3,000
How you can start a business in Spain for just €1. Photo: Javier Soriano/AFP

Currently, you must have to have a minimum of €3,000 to form a Limited Company in Spain, but if passed, the new bill will require you to only have €1, allowing the process to be completed electronically in just 10 days.

By doing this, the law includes measures to diversify sources of financing and promote non-bank financing, on which the majority of companies depend.

The bill’s main objective is to remove obstacles in the creation of companies in Spain.

The draft bill also looks at expanding activities for which you won’t need to obtain a license and promotes the use of electronic invoicing between companies and the self-employed, which will contribute to the digitisation of business activities.

Another aspect that the bill covers are ways to support financing for business growth, such as venture capital and crowdfunding platforms.

The Vice President and Minister of Economy and Digital Transformation, Nadia Calviño, has indicated that this is one of the “most important” structural reforms of the Recovery and Resilience Plan which Spain submitted to the EU, and is aimed at “improving the performance and productivity of companies, as well as job creation “.

Defaults are one of the main problems that threaten business solvency for many Spanish companies because invoices are often not paid by the maximum legal term of 60 days. This problem particularly affects the self-employed, who allow large companies to take much longer to pay invoices for fear of losing more work or damaging relationships in the future.

For this reason, they do not usually demand legal compensations such as recovery costs or indemnities, even though it puts pressure on their margins.

To combat the wide non-compliance with this maximum period between companies, the new bill also suggests an incentive system for meeting payment deadlines and implementing electronic invoicing.

Together with the Startups Law and digital nomad visa, which the government also recently proposed, it aims to promote entrepreneurship and tackle the problems faced by Spanish companies, which makes it difficult for them to grow, go international or restructure debt.

READ ALSO: Tax cuts and special visas: Spain’s new law to attract foreign startups and digital nomads

Spain ranks only number 30 out of 190 in the World Bank’s ‘Doing Business’ report in terms of business climate, behind many other EU countries.  

The bill is expected to reach the Congress of Deputies at the end of this year and if passed, will come into force in 2022.

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