French fashion house Saint Laurent is now selling luxury gilt-wrapped condoms.
Having made fashion history with “le smoking” tuxedo and skin-tight dresses, it is moving into sheaths of a latex variety.
Its designer Anthony Vaccarello unveiled the latest creation on his Instagram account, with the ripped and heavily tattooed New York artist David Alexander Flinn apparently modelling one.
The condoms on the Saint Laurent website. We decided that the promo image was a little too explicit for some of our older readers. Photo: Saint Laurent
He appears in a daring new advertising campaign for the label called “The Love Affair” standing in the buff in front of Polish model Anja Rubik.
She is fully dressed – in Saint Laurent of course – admiring his manhood.
The cheeky campaign appears to be an attempt by Vaccarello to wipe away the lingering memory of his “porno chic” ads for the brand in 2017, which the French regulator and feminists branded as degrading to women.
Many of the posters were torn down or had “Sexist” stickers plastered over them.
Vaccarello has heavily sexed up the iconic label since he took charge in 2016 with ever shorter miniskirts and leather hotpants.
The new gold-wrapped condoms, which Vaccarello also credited on Instagram to London-based German photographer Juergen Teller, are selling at Saint Laurent's new flagship boutique in central Paris for €2 each.