Famed veggie burger resembling real meat comes to Germany

Germany is known for being a meat loving country, thanks to its abundance of Wurst (sausages). But the tide is changing.

Famed veggie burger resembling real meat comes to Germany
The Beyond Burger looks and tastes like a real meat burger. Photo: DPA/Lidl

The Beyond Burger, billed as the world's first plant-based pattie that looks, cooks and tastes like a fresh beef burger, has been snapped up by Lidl, signalling that the food culture in Germany is changing.

The supermarket giant announced it had secured exclusive sales rights to US brand Beyond Meat's plant-based food. But anyone interested in trying the meaty non-meat burger will have to be quick as it’s initially a promotional product only available “while stocks last”.

SEE ALSO: 'They're not sausages!' Butchers at Frankfurt trade fair hit back at synthetic meat

The vegan burger, which has received high profile support from rapper Snoop Dogg and actor Leonardo DiCaprio, will be stocked in branches across the country in the coming weeks.

The fake meat is made of plant-based protein, which gives it a texture, smell and taste that's similar to real meat — and it even 'bleeds' beetroot juice. 

Amid health and ethical concerns over meat consumption, 'fake meat' products, such as those made by Beyond Meat, have gained high profile support and investment in recent months.

And the move by Lidl is a sure sign that the vegetarian market is expanding in Germany, a country famous for its meat presence.

According to the Vegetarierbund Deutschland, 1.3 million people in Germany are vegans, while around 8 million are vegetarians. 

SEE ALSO: The Local's meaty vegan guide to Berlin

Jan Bock, purchasing manager at Lidl Germany, said the company had been following the country's food trends.

“We closely monitor food trends and innovations and are delighted to be the first food retailer in Germany to offer our customers the popular Beyond Meat Burger,” he said.

“For vegetarians and vegans we regularly have new products in our assortment, as well as a large selection.

“With the vegan burger patties, which have a fleshy consistency as well as the smell and taste of a conventional burger patty, we offer meat lovers an almost perfect alternative. We are very excited to see how the campaign will be received.”

German supermarkets don't shy away from carrying untraditional burgers. The chain REWE became the first supermarket in the country to carry insect burgers, made largely of buffalo worms, last summer.

SEE ALSO: The complete German supermarket survival guide

Beyond Meat was launched on the US stock exchange in February. The company raised around 240 million dollars at the IPO (initial public offering) and was valued at almost 1.5 billion dollars (€1.3 billion). The firm was founded in California in 2009 and offers plant-based meat substitutes such as burgers and tacos.


Sales rights – (die) Verkaufsrechte

Promotional product – (das) Aktionsprodukt

German Vegetarian Union – (der) Vegetarierbund Deutschland 

Smell and taste – (der) Geruch und (der) Geschmack

The campaign/promotion – (die) Aktion

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8 phrases you need for getting romantic in German

With Valentine’s day just around the corner, here are some essential phrases to help you woo your German lover.

8 phrases you need for getting romantic in German

1. Ich habe Schmetterlinge im Bauch

The feeling of excitement and anticipation when you set eyes on your crush is the same for Germans as it is for English-native speakers, it seems: the phrase “having butterflies in the stomach” – or Schmetterlinge im Bauch – is widely used in Germany too. 

2. Ich bin verknallt in dich

Before you reach the being-in-love part of a relationship, you may find yourself being verknallt in someone – meaning to have a crush on someone.

READ ALSO: ‘A huge leap’: How it feels to move to Germany for love

As the noun Knall means “bang” or “crash” in German, it’s likely that the expression comes from the feeling of being hit with a crashing infatuation. 

If you want to hear the phrase sung, along with some other sweet German declarations of loving admiration, listen to this song from German cabaret sing, Helge Scheider.

3. Du machst mich an

If you want to take things up a notch from hand-holding and smooching, you might want to drop this one into conversation with your beau. 

Anmachen literally means “to switch on” in German, but in the context of love, it means “to turn on”. 

4. Du hast wunderschöne Augen

A stone-cold dating classic that’s sure to bring a smile to your German sweetheart’s face. Meaning “you have beautiful eyes” this phrase is a guaranteed winner. Of course, you can replace Augen (“eyes”) with any other part that you find particularly beautiful. Ahem.

5. Ich kann nicht aufhören, an dich zu denken

Used sparingly, this phrase, which means “I can’t stop thinking about you” can be the ultimate compliment for your German lover. Try not to overuse it though, lest you stray into creepy territory.

A couple kisses in New York City. Photo: Clay Banks/Unsplash

6. Willst du mein Freund/meine Freundin sein?

In the modern world – and especially in the dating scene of the German capital, Berlin – it might not always be clear where you stand with your lover in terms of exclusivity. 

READ ALSO: 10 reasons why you should date (or even fall in love with) a German

To clear things up and move to the next level by becoming an official girlfriend or boyfriend you can ask this question, which means “Do you want to be my boyfriend/girlfriend?”

Hopefully, they won’t say Ich bin nicht auf der Suche nach etwas Ernstem (“I’m not looking for anything serious”).

7. Ich bin in dich verliebt

Ah, to be in love. This is the phrase you want to save for that special someone when you know it’s really love, as it means “I am in love with you”. 

Another, very straightforward way to declare your love is to say “Ich liebe dich” or even “Ich hab’ dich lieb”.

8. Küss mich

Even if you don’t know any German, you can probably guess what this one means. But it’s just so crucial – we put it in anyway. Now kiss me.