The Local Europe rolls out Membership across two more sites

The Local Europe rolls out Membership across two more sites
Copenhagen and Geneva, where our readers can now join The Local. Photos: AFP
The Local's move to a Membership model continued on Tuesday when our sites in Denmark and Switzerland became the latest to ask regular readers to join our growing community.

On Tuesday March 5th The Local Denmark and the Local Switzerland followed in the footsteps of our sites in Sweden, Germany, France, Spain and Italy by introducing Membership.

So from now on regular readers of those sites are being asked to pay a small contribution which will grant them access to all the news and essential features from Switzerland and Denmark.

We are pleased to report that scores of readers have already taken advantage of “Early Bird” offers for Denmark and Switzerland and signed up as Members of the sites.

Membership has proved a success so far for The Local with almost 10,000 regular readers signing up to our sites across Europe, including almost 3,000 for each of our sites in Sweden and France.

While we haven't yet convinced all our readers to join, the feedback we receive from members is overwhelmingly positive. A growing number are placing their trust in us by signing up for “Lifetime Membership”.

Members appreciate the work we put it to explain the crucial news stories in each country and how they impact internationals living there as well as the advice we give them on how to navigate their lives in their adopted homes.

They appreciate the benefits of Membership, which include:

  • Access to an unlimited number of news and features articles on the site
  • Exclusive features just for Members on all kinds of subjects to help explain Denmark and life in the country
  • Improved coverage – with a freelance budget we aim to improve our coverage and get more voices on the site
  • As a Member you'll be able to comment on all articles from now on
  • Fewer adverts – as a Member you'll see less advertising on our articles
  • Unlimited access to all The Local's other news sites around Europe
  • Special newsletters just for members

But we need many more people to join us.

Our primary aim is to continue to grow amid an increasingly tough media landscape, and contributions from Members will help us not have to rely on advertising revenue in future. That will help us improve what we write about and make us more accountable to readers rather than advertisers.

Our Membership scheme is not just about having to balance the books amid stiff competition for ad revenues.
We wanted to be in a position to offer more insight into the countries we cover and to explain the news our readers need to know about.
We wanted to explain how each country works and give people the advice they need.
Membership is also motivated by our desire for our readers to become more involved in what we do and how we do it. We want to tell our readers' stories and stick up for their rights.
We hope they don't think of their monthly or yearly payment as a fee, but as an investment.
We are grateful for all the support and trust we have been given in each country.
Ben McPartland
Managing Editor, The Local Europe

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