The Swedish way: How Gothenburg is shaping the future of transportation

The future is never far from the mind in Gothenburg. The city is in the midst of massive urban development programme that will nearly double its size, making room for 45,000 new inhabitants and 60,000 jobs in the city centre by 2030.

The Swedish way: How Gothenburg is shaping the future of transportation
Photo: Per Pixel Petersson//

Beyond the revitalization of the downtown riverfront area, the greater Gothenburg region comprising 18 nearby municipalities is also booming. By 2030, the Gothenburg labour market is expected to expand to 1.75 million inhabitants from the roughly 1.17 million living in the area today. 

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While Gothenburg residents can literally see the €100 billion investment projects take shape right before their eyes, the view to the future goes far beyond the city’s borders. 

Along the northern bank of the Göta Älv river in what was not too long ago a derelict shipyard district, Lindholmen Science Park is a bustling centre of activity that promises to shape the global future of transportation, mobility and connectivity. 

There, six of Sweden’s largest and most-established firms, including household names like Volvo and Ericsson, collaborate with young startups from around the world to influence how all of us will get around in the years to come.  

The collaborations take place under the umbrella of MobilityXlab, an initiative founded in October 2017 to give emerging companies the possibility of strategic partnership with the six partners.

“We have a vision to bring future mobility closer by finding new innovations and solutions,” MobilityXlab director Katarina Brud said. “One way to do that is for large corporations to work closely with emerging companies. It’s often very difficult to change the culture within these old traditional huge companies, so we create an ecosystem that supports collaboration with the younger and more nimble startups.”

With the six large Swedish firms – Ericsson, Volvo Cars, Volvo Group, Veoneer, Zenuity and CEVT – already collaborating to MobilityXlab, some 30,000 people are in the science park every day and 13,000 work in the area. That number is expected to double in the next five years due to a great interest from all over the world to invest in the area and to a general growth linked to the urban development.

Also, Chinese automaker Geely has decided to base its European Innovation Centre in Lindholmen. Geely Innovation Centre, GIC, which will have its Swedish base in Lindholmen, is a great initiative that will help make the area more lively and attractive with places to interact such as hotels and restaurants.

The mix of global powerhouses and innovative startups has made Lindholmen “truly the place to be,” Brud said. 

“Gothenburg has an established culture of being open and collaborative. What we are trying to do is accelerate that a bit and shift toward being even more open,” she said. “The large companies that I work with understand that we have to work not only with each other but with emerging companies from around the world. I think that is very unique.”

The MobilityXlab initiative has brought over 15 startups to Lindholmen, all with their own contributions to what Brud calls “a race to the future” to shape transportation, mobility and connectivity. 

“If I had a crystal ball I could tell you what transportation will look like in the future, but I really don’t know. To me, that is what is so exciting,” Brud said. “We don’t know how you will own and use a vehicle in the future, or if we’ll even be using cars at all, so a company like Volvo needs to really think in new ways and that’s where these partnerships can really help.”

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While many of the startups involved in MobilityXlab are Swedish firms, including several already based in Gothenburg, the initiative has also brought in companies from Canada, Germany, Silicon Valley, Israel and Finland.

For Finnish firm Valossa, which uses AI for video recognition, involvement with MobilityXlab provided a major boost. 


“MobilityXlab has greatly accelerated Valossa’s entry into new industries and groundbreaking applications for AI,” company CEO Mika Rautiainen said. “Valossa would not have had similar opportunities to meet high-level automotive industry executives without MobilityXlab involvement.”

Rautiainen said Gothenburg’s “international feel” has made the Finnish staff feel right at home. 

“We like the mixture of traditional industry and forward-looking innovations we have seen in the city so far. Swedish city infrastructure and services are world-leading and provide ample opportunities for foreign professionals to accommodate their career and personal lives in the city,” he said. 

For Brud, who grew up on an island about an hour north of Gothenburg, the city’s transformation has been a sight to behold. 

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“Ten years ago there was not a lot of energy and movement but today it is a really exciting international melting pot. For innovation, we need diversity, trust and collaboration and that is what we have in Gothenburg,” she said. 

This article was produced by The Local Creative Studio and sponsored by Business Region Göteborg.

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Spotify posts net loss of 430 million euros – but beats expectations

Swedish music streaming giant Spotify reports deepening losses, but for the first time climbed past 200 million paying subscribers.

Spotify posts net loss of 430 million euros – but beats expectations

The Swedish company, which last week announced it was cutting almost six percent of its workforce to reduce costs, posted a net loss of 430 million euros ($465 million) for the year.

Analysts had forecast a loss of 441 million euros, according to Factset.

Revenue for the full-year also slightly beat forecasts, coming in at 11.7 billion euros or a rise of 21 percent from a year earlier.

The number of paying subscribers climbed by 14 percent to 205 million, beating analysts’ expectations of 202 million, which the group attributed to strong growth in all regions, especially in Latin America.

It is the first time Spotify has surpassed 200 million paying subscribers.

Among other things, the company said it had benefited from promotional campaigns, a strong holiday season, and robust growth among Gen Z users.

The total number of monthly users, including subscribers using the free version, totalled 489 million at the end of the year and should hit the 500 million mark in 2023, Spotify said.

The platform, based in Stockholm but listed in New York, has only occasionally posted a quarterly profit since its launch.

It has regularly posted annual losses, despite strong subscriber growth and having had a headstart on its rivals such as Apple Music and Amazon Music.

Spotify founder and chief executive Daniel Ek last week announced the group was cutting around 600 jobs, out of around 10,000, following other similar moves by tech industry giants.