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ANIMALS

French ham fans bring Hungarian pigs back from the brink

A breed of hairy Hungarian pig which had nearly disappeared in Europe is once again thriving in the hills of southeast France -- ironically thanks to ham lovers who have high hopes for the animal's famed fat.

French ham fans bring Hungarian pigs back from the brink
Products made from Mangalitza pigs cost nearly twice as much as those made with traditional pork. Photo: JEAN-PIERRE CLATOT / AFP
Bruno Bluntzer, who heads the Sibilia charcuterie company, considered a temple of saucisse and other delicacies in the food-mad city of Lyon, began experimenting with Mangalitza pigs after meeting a couple who were raising dozens of the rare breed.
 
“I was looking for a specific pig variety that I could work with differently, because I wanted a certain taste,” Bluntzer said.
 
After taking over Sibilia in 2011, he met Michel and Sylvie Guidet, who had begun raising Mangalitza pigs on their three hectares of land in the foothills of the Alps in La-Chapelle-du-Bard.
 
Michel Guidet, a biochemist who worked for years in a veterinary laboratory before opening a restaurant, also had taste in mind when he decided he needed his own pigs.
 
“The pork we were serving our clients was dry. It had no juices, no flavour. Industrial products just aren't edible,” he said.
 
In 2007, he tried raising two “Large Whites”, a pig that looks just like the ones in children's books. But they couldn't stand either the severe winters or hot summers on the slopes, 600 metres above sea level. So he turned to the ProSpecieRara Centre in Geneva, whose mission is to save endangered animal and vegetable species, where he discovered the Mangalitza.
 
First bred by Hungarians in the early 19th century, the animal is actually half wild boar, which accounts for the coat of coarse hair that insulates it from both heat and cold.
 
More crucial for gourmets, the animal has two fewer chromosomes than more popular breeds, which Bluntzer says results in much bigger stores of fat rich in Omega 3 and low in cholesterol.
 
'Refresh the image'
 
But it takes 18 months for a Mangalitza to reach maturity at 80 to 100 kilos, compared with just four to six months for most pigs. They also have smaller litters, a factor which contributed to them virtually disappearing in the years after World War 2.
 
Guidet bought two Mangalitzas in 2008, and then a few more, and now has around 80 white, blond or black-and-white pigs eating corn, chestnuts and other foodstuffs while rooting their snouts into the ground.
 
For the past year and a half, Bluntzer has been buying one a week for preparing hams and roasts as well as more elaborate fare like gambette, or rolled pork shoulder.
 
“We're breaking even but not making a profit,” said Guidet. “What motivates me is making the best pig in the area — that's the challenge.”
 
More than 60 percent of the meat consists of succulent fat marbled throughout, deepening its flavour and making additional butter or oil unnecessary when cooking.
 
“This pig, I compare it to Wagyu beef with its marbled flesh: it's going to seep out, but it's the good kind of fat,” Bluntzer said.
 
But the prize comes at a price, with Mangalitza products costing nearly twice as much as those made with traditional pork.  
 
Bluntzer has been organising tastings at the Sibilia stall in Lyon's storied Paul Bocuse market. He plans to start making dried saucissons next year, and possibly a cured ham aged 18 to 24 months, similar to Italy's San Daniele.
 
More broadly, his goal is to revive and spread appreciation for a French culinary heritage which can feel a bit too old-fashioned for younger generations.
 
“It's also good to refresh the image of charcuterie,” he said.
 
By AFP's Nicole Deshayes

FOOD & DRINK

Why France’s Champagne lawyers are feared across the world

Ordering the destruction of 2,000 cans of American beer is just the latest example of the work of the feared French Champagne industry lawyers - who take the protection of France's most famous sparking wine extremely seriously.

Why France's Champagne lawyers are feared across the world

In late April, Belgian customs authorities, with the help of the French Comité interprofessionnel du vin de Champagne, ordered that 2,352 cans of Miller high life beer be destroyed when they entered the port of Antwerp. The reason? Miller high life beer cans all carry an inscription of their nickname “The champagne of beers”, and to the Comité Champagne, this qualifies as an infringement on their trademark.

Even though few would mistake Miller high life beer for the carefully crafted AOC (appellation origine controllée) wine, the Champagne industry’s legal team takes any misuse of the name seriously and they have a history of doing so. 

Listen to the team at The Local discuss the ‘Champagne wars’ in this week’s episode of the Talking France podcast. Download it here or listen on the link below

“It’s the price of glory,” Roxane de Varine-Bohan, one of five lawyers at the CIVC looking after brand protection told AFP in 2021.

READ MORE: Champagne: Four founding myths of a global icon

The CIVC has been in existence since 1941, but even before its creation, the Champagne industry still took maintaining their product’s good name very seriously.

In 1891, protection for the Champagne name and wine was first codified in the Madrid Agreement Concerning the International Registration of Marks (the Treaty of Madrid) which made it so trademarks would be recognised by other nations who signed and ratified the treaty.

In 1919, recognising the Champagne trademark was even written into the Treaty of Versailles – which also dealt with some weightier topics such as thrashing out the conditions to end World War I including war reparations. 

When France came up with its designation to protect special products with a label to denote its unique geographic and production heritage, the Appellation d’Origine Contrôlée (AOC), in 1935, Champagne was quickly recognised, just one year later. This meant that an AOC Champagne must meet certain standards, from the geographic location, type of grape used, cultivation techniques employed and more, to gain the label.

So when the CIVC came about, it carried on this legacy of ensuring that the Champagne name was only used to products that fit those requirements, particularly via lawsuits. 

Their work doesn’t just concern beverages, anyone using the name Champagne to market their product – maybe to signify that it’s a high-class item or even just something of similar colour – can become a target.

In 1993, the CIVC took Yves Saint Laurent to court over its perfume “Champagne de Yves Saint Laurent”, ultimately winning the lawsuit and forcing the company to halt its sales and pay compensation, and in 2014, the industry’s lawyers sued an Australian wine critic and educator, ‘Champagne Jane’, asking that she take down her social media accounts bearing the title.

Most recently, 35,000 bottles of a Haitian soda, ‘Courrone Fruit Champagne’, were destroyed by EU customs agents in Le Havre, France for violating the copyright.

And as of 2023, thanks to the efforts of the Comité Champagne, the appellation is recognised and protected in over 121 countries.

However, the United States is one of the few places where industry lawyers have a slightly shorter reach. The United States never signed the Treaty of Versailles, and instead, it recognises the word ‘champagne’ (small C), as a generic term not fit for trademark. 

For many decades, California wine producers had made their own sparkling wines with the title of ‘champagne’, and after these years of disagreement, in 2006, the EU and the US finally reached an agreement with the WTO regarding how that title should be treated moving forward. Essentially, the agreement stated that wines produced before 2006 could keep the title, but it could not be awarded to any post-2006.

According to Forbes, “nearly 80 million bottles of American sparkling wine are produced and labelled with the word champagne every year”.

A representative from the CIVC, Philippe Wibrotte, told the American news site in 2018 that they had been “forced to sign this agreement”.

READ MORE: ‘The price of glory’ – Meet the Champagne industry lawyers charged with protecting the brand name

“It’s better than it was because previously, there was no protection, but it’s still a problem”, Wibrotte told Forbes.

Still American-headquartered companies, like Apple who in 2013 according to Forbes considered naming their gold iPhone “champagne-coloured”, have abandoned such projects when threatened with legal action from the CIVC.

Using ‘champagne’ in the name also largely limits US products to a domestic market, as other countries will recognise the Champagne protection – as happened with that shipment of Miller beer. The company does not export ‘the champagne of beers’ to the EU, the cans destroyed in Belgium were a private shipment that was destined for a customer in Germany.

The reason the Champagne industry cares so much about its name is simple and laid out on the Appelation’s website: “The ongoing fight against all manner of imitation attempts not only protects the Champagne designation but also consumers by guaranteeing them transparency in terms of the wines they buy and drink”.

So what is Champagne?

To be legally classed as Champagne, the sparkling wine must have been produced in the Champagne wine region of France, while following the strict rules of the appellation, which include specific planting techniques for vines, grape varieties, pressing methods, and manners of fermentation.

As Champagne is a blended wine, several grape varieties can technically be used, but the most common are the white Chardonnay, and the dark-skinned grapes: Pinot Noir and Meunier. You can have either a white or a rosé Champagne, though most are white. Four other grape varieties are permitted with the AOC, but they are increasingly rare.

For rosé Champagne – which is allowed – the same grape varieties are used, but the different colour can be obtained through two methods: macerated or blended.

“Macerated rosé Champagnes are made by leaving the musts with the skin of the grapes to macerate and colour the juice, and so-called “blended” rosé Champagnes are made by adding a still red Champagne wine to base white wines (so before the second fermentation stage)”, as the Appellation explains on its website.

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