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Swedish word of the day: oj

Catherine Edwards
Catherine Edwards - [email protected]
Swedish word of the day: oj
Oops! Photo: Annie Spratt/Unsplash/Nicolas Raymond

This little word packs quite a punch, with just two letters expressing a whole host of things. Surprise, pain, shock, sympathy, embarrassment: 'oj' can mean any and all of the above.

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Oj is a catch-all exclamation for expressing these feelings, used when something surprising or unexpected happens (Read also: Ten ways speaking Swedish will ruin your English).

It's very efficient: if you bump into someone, no need for a long and wordy apology, a heartfelt oj! will do and they'll understand it wasn't intentional. If someone bumps into you, an oj with a slightly different tone and a frown is a way of reprimanding them – whether your oj is positive or negative is entirely context dependent.

In other circumstances, it might be a pleasantly surprised "wow", a sympathetic "oh dear", or a neutral "oh!" or "well!".

All of this makes it a useful word for Swedish-learners to use; simply slip it into conversation whenever the occasion presents itself for a handy shortcut to fluency.

If something really surprising happens, try several in a row: oj oj oj oj oj – this is a sound you'll hear a lot during sports matches.

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There's also the more emphatic ojdå! which again can be positive or negative. And the verb att oja sig literally translates as "to oj oneself about", and can be used when someone is complaining or going on about something. 

Examples

Ojdå, något gick fel

Oops, something [unclear or unexpected] went wrong (a typical computer error message)

Oj, vad synd!

Oh, what a shame!

Det är inget att oja sig över

It's nothing to make a fuss about

Did you know you get all our Swedish words and expressions of the day on our new app as soon as we publish them? It takes a few seconds to download the app at the Apple and Android stores, then you can select the "Swedish Word of the Day" in your Notification options via the "User" button.

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