The pace is fast at Tobii Pro; after all, employees need to be at the top of their game for the company to maintain its reputation as a global leader in eye-tracking technology.
Much like the company, Tom Englund, Business Unit President at Tobii Pro, is always looking to the future. It’s because of this outlook that he encourages his employees to take the next step in their careers.
“It is part of our company’s DNA to encourage further education and it is a challenge we are glad to take on with our staff,” Englund tells The Local.
Photo: Stockholm School of Economics
The Executive MBA program at SSE can be done part-time so students can carry on working whilst studying simultaneously. The program lasts 18 months with electives in Innovation & Entrepreneurship and Financial Management.
A recent graduate is Englund’s colleague Anne Jansen. Recently promoted to Vice-President of Sales at Tobii Pro, Jansen enrolled in the SSE MBA in January 2016 and found her studies tough but also rewarding.
“I was ready for the next step in my career and wanted to get an outside perspective,” says Jansen.
“There were 47 students in my class and they came from all different backgrounds. It wasn’t just management types but people with a marketing background, engineers, physicians and even lawyers. It was a very diverse group and we learned a lot from each other,” she says.
The course syllabus is equally diverse with modules on Business Law, Managerial Accounting, Finance, Strategy, Marketing and CSR & Sustainability, among others. Traditional lectures are combined with skills seminars and livestreams.
“Our group visited Stanford University in San Francisco and also universities in Hong Kong and Riga. There would be lecturers from the host universities, SSE faculty and also guest lecturers, which gave us another perspective,” says Jansen.
Since being founded in 1909, SSE enjoys a reputation as one of Europe’s best and most well-established business schools. The SSE MBA was recently ranked number 65 in the world in the FT ranking of Executive MBA programs. Alumni typically get, on average, a 50 percent salary increase after completing the program.
Having the backing of your employer as well as your family is vital if you are to complete the 18-month program. It was an investment well-worth making argues Tom Englund, who encouraged Jansen to apply for the SSE MBA.
“We felt this was part of Anne’s development program as she has been with Tobii Pro for 10 years. She couldn’t work at 120 percent like before but it was worthwhile for her to embark on this challenge as the efficiency gains and new skills are very beneficial for us as employer,” he says.
He adds that the leadership tasks students take part in on an MBA program helps them to become more holistic leaders and contribute more to the management side of the business.
Jansen admits that without the support of her employer and her family it would have been more of a struggle to complete the program.
“I was lucky that my employer was generous and gave me time off work. The workload on the course is around 20 hours per week and your family needs to make some sacrifices too,” she says.
Jansen, who has worked in a variety of roles at Tobii Pro such as a Product Manager and Services, says that the SSE MBA has been a life changer.
“Doing the program has extended my business network and now I think in more dimensions, whereas before I used my intuition. You have more tools in your backpack and understand better what direction to take,” she says.
And her advice to budding students considering applying before this year’s September 15th deadline is simple.
“You need to be very motivated! And I would certainly recommend that you ask your partner first before embarking on the program. It is an investment worth making as you will get a return on it in the future.”
The SSE MBA Executive Format program starts on January 28, 2019, and ends on May 29, 2020. Deadlines for applications are September 15th and November 15th.
This article was produced by The Local Creative Studio and sponsored by Stockholm School of Economics.