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About The Local's Audience

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About The Local's Audience
Alexanderplatz, Berlin
17:32 CEST+02:00
Over five million people who read The Local each month are well-educated and well-informed.

They have influential jobs in forward-looking sectors and an outward-facing perspective on life that makes them internationally adaptable. They want their news to be sourced locally, not delivered through the filter of a national news brand thousands of miles away.

More than 50,000 people have signed up for our newsletters and over 2,000 of our readers have registered as paying Members of The Local.

 

 

5 million + unique visitors per month on 9 editions

650,000 + social media followers

63% aged 25-54

49% have children

27% are senior decision-makers

24% have an annual income of €75,000 or higher

58% work in organisations with over 100 employees

92% have a college/university education

43% have a Masters degree or equivalent

 

72% trust The Local as their primary news source

Our traffic stats

Last 7 days: (since 7th October 2019)

  • 1,376,518 users
  • 2,491,449 pageviews

Last 30 days: (since 14th September 2019)

  • 5,456,935 users
  • 10,875,175 pageviews

Our eleven editions

The Local Sweden
Last 7 days: 746,422 users
Last 30 days: 3,261,526 users
The Local Germany
Last 7 days: 244,221 users
Last 30 days: 1,014,496 users
The Local France
Last 7 days: 244,389 users
Last 30 days: 993,075 users
The Local Italy
Last 7 days: 161,842 users
Last 30 days: 553,402 users
The Local Spain
Last 7 days: 143,451 users
Last 30 days: 479,704 users
The Local Switzerland
Last 7 days: 72,196 users
Last 30 days: 433,360 users
Toytown Germany
Last 7 days: 99,624 users
Last 30 days: 365,841 users
English Forum Switzerland
Last 7 days: 84,978 users
Last 30 days: 321,154 users
The Local Denmark
Last 7 days: 65,790 users
Last 30 days: 198,940 users
The Local Norway
Last 7 days: 24,786 users
Last 30 days: 104,704 users
The Local Austria
Last 7 days: 16,845 users
Last 30 days: 85,527 users

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