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Google named top Swiss employer for third year

Internet giant Google has topped a poll of the best employers in Switzerland for the third year running.

Google named top Swiss employer for third year
It's not all work at Google's Zurich hub. Photo: googlezurich.com

Watchmaker Swatch came second in the rankings followed by chocolate manufacturer Lindt & Sprüngli, according to recruitment agency Randstad.

More than 7,000 people were questioned for the Randstad Award survey. Asked who they would most like to work for, a majority said Google.

Employees were also attracted by careers in the aviation sector, with the airline Swiss, Zurich Airport and the Pilatus aircraft manufacturer coming fourth, fifth and sixth.

Swiss army knife manufacturer Victorinox, Swiss Federal Railways (SBB), and two other watchmakers – Patek Philippe and Rolex – rounded out the top 10.

SBB broke into the top 10 for the first time.

The most important criterion for employees was a pleasant working environment, Randstad said.

Salary, job security, work-life balance and flexibility were also key factors in making an employer attractive.

A third of those questioned said they believed automation would improve their work, whereas only 15 percent were worried it would cost them their job.

Randstad has been carrying out company perception studies in Switzerland since 2014. 

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BUSINESS

Google News to return to Spain after seven-year spat

Google announced Wednesday the reopening of its news service in Spain next year after the country amended a law that imposed fees on aggregators such as the US tech giant for using publishers’ content.

Google News to return to Spain after seven-year spat
Google argues its news site drives readers to Spanish newspaper and magazine websites and thus helps them generate advertising revenue.Photo: Kenzo TRIBOUILLARD / AFP

The service closed in Spain in December 2014 after legislation passed requiring web platforms such as Google and Facebook to pay publishers to reproduce content from other websites, including links to their articles that describe a story’s content.

But on Tuesday the Spanish government approved a European Union copyright law that allows third-party online news platforms to negotiate directly with content providers regarding fees.

This means Google no longer has to pay a fee to Spain’s entire media industry and can instead negotiate fees with individual publishers.

Writing in a company blog post on Wednesday, Google Spain country manager Fuencisla Clemares welcomed the government move and announced that as a result “Google News will soon be available once again in Spain”.

“The new copyright law allows Spanish media outlets — big and small — to make their own decisions about how their content can be discovered and how they want to make money with that content,” she added.

“Over the coming months, we will be working with publishers to reach agreements which cover their rights under the new law.”

News outlets struggling with dwindling print subscriptions have long seethed at the failure of Google particularly to pay them a cut of the millions it makes from ads displayed alongside news stories.

Google argues its news site drives readers to newspaper and magazine websites and thus helps them generate advertising revenue and find new subscribers.

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