Would you wear this bizarre Swedish poo emoji sweater?
Fashion is often portrayed as a serious business but Swedish giant Acne Studios has proven its sense of humour with the launch of a new emoji-inspired collection – including a sweater with poo on it.
The Scandinavian nation's biggest clothing export after H&M, Acne Studios is known for its high fashion, but that hasn't stopped designers from having a laugh with their latest range.
The new line of T-shirts, sweatshirts and knitwear carries prints and embroideries of emojis, including oversized doughnuts, pig noses and hotdogs.
For the uninitiated: emojis are small digital images used to communicate an idea quickly on digital platforms. Think anything from smiley faces to hearts and even foodstuffs. Oxford Dictionaries even named one of them – the "Face With Tears of Joy" – as their 2015 Word of the Year.
To young people, this means something. Photo: Acne Studios
The emoji-inspired piece from the Acne Studios range that stands out the most isn't a smiley face or something you should eat though.
One black jumper carries a distinct brown swirl on the left side of the chest, complete with face. The brand called the symbol a “brown swirl of mousse” in its press release, but they aren't fooling anyone. It's clearly the poo emoji.
Fun or otherwise, high fashion still doesn't come cheap. Anyone desperate for a hotdog T-shirt or a poo sweater will still need to fork out a premium: items in the range start at 120 euros and go up to 400. Crying emoji?
READ ALSO: The Local's ultimate A-Z of Swedish fashion
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The Scandinavian nation's biggest clothing export after H&M, Acne Studios is known for its high fashion, but that hasn't stopped designers from having a laugh with their latest range.
The new line of T-shirts, sweatshirts and knitwear carries prints and embroideries of emojis, including oversized doughnuts, pig noses and hotdogs.
For the uninitiated: emojis are small digital images used to communicate an idea quickly on digital platforms. Think anything from smiley faces to hearts and even foodstuffs. Oxford Dictionaries even named one of them – the "Face With Tears of Joy" – as their 2015 Word of the Year.
To young people, this means something. Photo: Acne Studios
The emoji-inspired piece from the Acne Studios range that stands out the most isn't a smiley face or something you should eat though.
One black jumper carries a distinct brown swirl on the left side of the chest, complete with face. The brand called the symbol a “brown swirl of mousse” in its press release, but they aren't fooling anyone. It's clearly the poo emoji.
Fun or otherwise, high fashion still doesn't come cheap. Anyone desperate for a hotdog T-shirt or a poo sweater will still need to fork out a premium: items in the range start at 120 euros and go up to 400. Crying emoji?
READ ALSO: The Local's ultimate A-Z of Swedish fashion
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