Sweden's Volvo gears up to play with the big boys
AFP/The Local - [email protected]
Published: 9 Jan, 2016 CET.
Updated: Sat 9 Jan 2016 14:07 CET
Swedish carmaker Volvo, owned by the Chinese Geely group, said on Friday it had turned the corner towards becoming a major international player as it posted record unit sales.
Volvo said it had sold over half a million cars in 2015 - 503,127 exactly - its highest annual sales figure ever, representing a rise of eight percent over the previous year.
The sales data mark the end of the first stage of Volvo's recovery, begun after it emerged from a loss-making period in 2013.
"Volvo is about to enter the second phase of its global transformation. Once completed, Volvo will have ceased being a minor automotive player and taken its position as a truly global premium car company," company chief Haakan Samuelsson said in a statement.
"More records will tumble in coming years," he said.
Volvo has made no secret of its ambition to compete head-on with leading global high-end brands Audi, BMW, Mercedes-Benz and Jaguar.
Both Audi and Mercedes-Benz maker Daimler reported Friday record sales of over 1.8 million vehicles last year.
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Volvo said it had sold over half a million cars in 2015 - 503,127 exactly - its highest annual sales figure ever, representing a rise of eight percent over the previous year.
The sales data mark the end of the first stage of Volvo's recovery, begun after it emerged from a loss-making period in 2013.
"Volvo is about to enter the second phase of its global transformation. Once completed, Volvo will have ceased being a minor automotive player and taken its position as a truly global premium car company," company chief Haakan Samuelsson said in a statement.
"More records will tumble in coming years," he said.
Volvo has made no secret of its ambition to compete head-on with leading global high-end brands Audi, BMW, Mercedes-Benz and Jaguar.
Both Audi and Mercedes-Benz maker Daimler reported Friday record sales of over 1.8 million vehicles last year.
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