Ace of Base star gig flops, selling 12 tickets
The Local Sweden - [email protected]
Published: 10 Dec, 2015 CET.
Updated: Thu 10 Dec 2015 11:03 CET
They were one of Sweden's biggest bands of the 1990s, but when Ace of Base singer Jenny Berggren attempted to put on a charity concert for up to 1,200 people, the idea bombed.
The star, known for singing hits including 'Don't Turn Around' and 'The Sign' didn't get all that she wanted this week, after planning a fundraising gig for Swedish charity Team Rynkeby. The organization raises money for children with cancer, usually through sponsored cycle events.
Only 12 tickets were sold for the concert, scheduled to take place on Thursday at the Sparbanken Skåne Arena in popular student city Lund.
"Despite huge interest, exposure and engagement in social, national and local media, we are being forced to cancel (...) the reason for this is that we have not managed to sell enough tickets," George Jonasson, from the event management firm Bellwether Productions, which organized the event, said in a press statement seen by regional newspaper Sydsvenskan.
He said that 450 tickets needed to be sold in order for the event to break even, with the venue having an overall capacity for 1,200 people. But by midday on Wednesday just a dozen people looked set to turn up to the event.
Jonasson explained that those who had already paid up would get a full refund if they wished.
Ace of Base singer Jenny Berggren. Photo: Janerik Henriksson/TT/Scanpix
The lack of interest in the concert comes despite a mini-revival for Ace of Base, which made Jenny Berggren a global celebrity 20 years ago.
The band released a new album in March, containing 10 tracks recorded between 1991 and 2005, when Berggren was still part of the line-up.
The group sold more than 30 million records during their career, behind only Abba and Roxette.
Ace of Base were also back in the headlines last year after a teenage pop quartet tribute act named A*Base released its first single in November 2014.
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The star, known for singing hits including 'Don't Turn Around' and 'The Sign' didn't get all that she wanted this week, after planning a fundraising gig for Swedish charity Team Rynkeby. The organization raises money for children with cancer, usually through sponsored cycle events.
Only 12 tickets were sold for the concert, scheduled to take place on Thursday at the Sparbanken Skåne Arena in popular student city Lund.
"Despite huge interest, exposure and engagement in social, national and local media, we are being forced to cancel (...) the reason for this is that we have not managed to sell enough tickets," George Jonasson, from the event management firm Bellwether Productions, which organized the event, said in a press statement seen by regional newspaper Sydsvenskan.
He said that 450 tickets needed to be sold in order for the event to break even, with the venue having an overall capacity for 1,200 people. But by midday on Wednesday just a dozen people looked set to turn up to the event.
Jonasson explained that those who had already paid up would get a full refund if they wished.
Ace of Base singer Jenny Berggren. Photo: Janerik Henriksson/TT/Scanpix
The lack of interest in the concert comes despite a mini-revival for Ace of Base, which made Jenny Berggren a global celebrity 20 years ago.
The band released a new album in March, containing 10 tracks recorded between 1991 and 2005, when Berggren was still part of the line-up.
The group sold more than 30 million records during their career, behind only Abba and Roxette.
Ace of Base were also back in the headlines last year after a teenage pop quartet tribute act named A*Base released its first single in November 2014.
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