Salt aims to shake up Swiss mobile market

A Swiss Orange has turned into Salt — but this is no magician's trick.

Salt aims to shake up Swiss mobile market

The country’s third biggest mobile operator, Orange Switzerland, unveiled its change of taste in branding on Thursday night.

The company, recently acquired by French billionaire entrepreneur Xavier Niel for 2.8 billion francs, has adopted the English word Salt for its new name.

The old name is a remnant of its past when it initially started in Switzerland as a subsidiary of France Télécom.

The brand change, reportedly costing around 40 million francs, will save the company almost half that amount annually because it had to pay for the right to use the Orange name, which it did not control.

With 20 percent of the Swiss mobile market, just behind Sunrise Communications, and dominant player Swisscom, Salt has just over 2.18 million subscribers.

The company is bidding to expand its market share with bundled packages, a six-week return guarantee for contracts and a pass that promises “the simplest tariff in Switzerland” that you pay just once a year.

A new offering is what it calls a “Salt Pack”, which includes a subscription, mobile phone, tablet and handy gadget all in one box.

Although the name has changed, it will take a few days for the mobile operator to change its face for the public.

The company is closing its 207 retail outlets for 72 hours starting on Friday to switch decor from Orange to Salt’s new black and white colours.

It also said its website would be offline from 9pm on Friday until Monday “to put the final changes to our new brand’s online presence”.

So for now, if you Google Salt Switzerland, you will still find information about Swiss salt mines and salt producers rather than mobile phone services. 

Check here for further information about what Salt is planning.

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REVEALED: the cheapest mobile data deals in Spain in 2021

Mobile and internet packages in Spain were among the highest in the EU in 2020. A new study by Spain's leading consumer watchdog reveals which Spanish data deals offer the best value for money.

Mobile phone data
Photo: John Fornander/Unsplash

Because phone and internet packages are so expensive here compared to the rest of the EU, we have taken a look at recent data from FACUA-Consumers in Action, who analysed offers from 24 different mobile phone companies between April 6th and 7th to find the best deals. 

For those who need calls more than data

The following deals are for people who want unlimited calls, but don’t need the rate to include data. The cheapest deals are €6.50 with Xenet, €6.89 with Suop, and €6.90 for Global and Finetwork. Other options with just 5 GB of data per month are Finetwork and Hits Mobile at €6.90, Global at €6.95 and Digi at €7. The most expensive offer in this category for just 3GB per month is Yoigo for €14.

For those who from 20GB of data per month

If you need more data, you might want to look at packages and companies offering deals of 20GB or more. The lowest price per month in this category is Xenet offering 30GB €10.50, conversely, the most expensive offer in this category with the same number of GB is Yoigo at €29. This represents a difference in price of 176 percent.

Other companies which offer great deals for more GBs are MasMovil at €13.90 and Simyo at €14, each for 20GB. Virgin also offers a €14 tariff, but for 25GB instead of €20. R and Telecable also stand out for their offers of 30GB for €16 per month.

For those who want 40GB and above

For those who need a lot of data e.g. 40GB and above, Xenet again comes out on top at just €14 for 50GB. The same company also charges €15 for 60GB, €17 for 90GB and €21 for 250GB.

For €20 per month, Euskaltel offers 50GB and Digi offers 40GB.

For those who want unlimited data

Movistar, Vodafone, Orange, Yoigo and Digi all have packages with unlimited data with prices that vary a lot. The cheapest companies in this category are Digi at €25 per month and Yoigo at €35.

Next is Vodafone’s offer at €32.99, however, the only condition is that the speed is limited to 2Mbps. The same company charges €47.99 for the maximum speed of 5GB.

Movistar and Orange also offer unlimited data for €39.95 and €35.99 respectively.

Things to keep in mind

This data is based on final conditions and does not take into account special promotions where a lower monthly fee may be applicable for the first few months only. Promotional rates have been included only if they last a year or more.

FACUA recommends that when choosing a mobile tariff with unlimited calls, you should not only have to take into account the number of GB that it includes and the fixed monthly price, but also the quality of the operator’s network and its customer service. It is also important to check what coverage companies have in your area. 

READ ALSO: Moving to Spain: What’s more expensive than in other countries?