New Volvo cars to reach United States from China
AFP/The Local - [email protected]
Published: 13 Jan, 2015 CET.
Updated: Tue 13 Jan 2015 12:29 CET
China's first-ever car export to the United States is going to be the originally Swedish brand Volvo, with the cars made at a new factory in Chengdu.
Sweden-born Hakan Samuelson, president and chief executive officer of the Volvo Car Group, said on Monday that the company would begin shipping a new S60 model produced in China to the US market in mid-2015.
The move will be a landmark for the iconic Swedish brand Volvo, which was bought from Ford Motors Company by China's Geely Holding auto group in 2010.
The S60 will be built at a brand new factory in Chengdu that was developed to help launch the Volvo brand in the Chinese market.
Samuelson said the factory where the S60 is being built uses the very latest technology and operates on the strict standards laid down by Volvo.
"It's built like a Volvo in every way. You can't tell the difference between a Volvo built in China and Volvo built in Gothenborg (Sweden) or Ghent (Belgium)," Samuelson said.
Sales personnel in Volvo's dealerships around the US will be coached to make the same point, he said, given the potential skepticism that could greet a made-in-China vehicle.
However, the long-wheel base S60 will not be exported to Europe from China because of regulations and tariffs, he said.
Samuelson told news agency AFP that Volvo was in the midst of overhauling its product line in the United States. Volvo's US sales dropped 8 percent to just over 56,000 units last year, according to AutoData.
In November 2014, Volvo announced it would be expanding its Swedish employee count by 40 percent, due to 'increasing customer demand' for the cars.
The car manufacturer said it plannned to hire 1,300 people at the Torslanda plant near Gothenburg in western Sweden.
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Sweden-born Hakan Samuelson, president and chief executive officer of the Volvo Car Group, said on Monday that the company would begin shipping a new S60 model produced in China to the US market in mid-2015.
The move will be a landmark for the iconic Swedish brand Volvo, which was bought from Ford Motors Company by China's Geely Holding auto group in 2010.
The S60 will be built at a brand new factory in Chengdu that was developed to help launch the Volvo brand in the Chinese market.
Samuelson said the factory where the S60 is being built uses the very latest technology and operates on the strict standards laid down by Volvo.
"It's built like a Volvo in every way. You can't tell the difference between a Volvo built in China and Volvo built in Gothenborg (Sweden) or Ghent (Belgium)," Samuelson said.
Sales personnel in Volvo's dealerships around the US will be coached to make the same point, he said, given the potential skepticism that could greet a made-in-China vehicle.
However, the long-wheel base S60 will not be exported to Europe from China because of regulations and tariffs, he said.
Samuelson told news agency AFP that Volvo was in the midst of overhauling its product line in the United States. Volvo's US sales dropped 8 percent to just over 56,000 units last year, according to AutoData.
In November 2014, Volvo announced it would be expanding its Swedish employee count by 40 percent, due to 'increasing customer demand' for the cars.
The car manufacturer said it plannned to hire 1,300 people at the Torslanda plant near Gothenburg in western Sweden.
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