Advertisement

Semi-naked models spark concern in Ferrara

The Local Italy
The Local Italy - [email protected]
Semi-naked models spark concern in Ferrara
Shops in Ferrara used 'live' models to sell underwear. Photo: Flickr

Shops in the Emilia Romagna town of Ferrara have prompted concern from the local council after featuring semi-naked models in their windows in an effort to boost underwear sales.

Advertisement

Deanna Marescotti, the town’s councillor for commerce, said that while onlookers applauded the event - called Store Windows in Motion - and “saw nothing wrong”, it was important to “rethink ways of communication and choosing images” for publicity.

Her response came after the workers union Udl condemned the event as a “disgraceful and degrading” spectacle.

“The organizers, without doubt, think such a display is normal and that even ‘intimates’ need publicity to be sold,” Marescotti said in a statement published by Cronaca Comune, an online newspaper for Ferrara.

“I’m not asking people to take a position in relation to the event, but to accept the greater challenge of rethinking ways of speaking, of communicating and of choosing images that respect the person, whether it’s a woman, man or child.” 

Don't miss a story about Italy - Join us on Facebook and Twitter.

More

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also