Larida, a nightclub and leisure complex in the Catalan province of Lleida, has launched the unprecedented initiative in conjunction with the local Food Bank, supported by the town hall and the Network of Social Care Organizations.
The goal is to raise awareness among young people of the realities of the poverty that many people suffer and to promote active involvement to mitigate its effects, according to press agency EFE.
Rubén Lladonosa, co-owner and manager of Larida, expressed his wish to use the attraction that young people feel for the nightclub, which is one of the biggest in Catalonia, to "make them aware of the plight that many families find themselves in because of the crisis and get them actively involved to alleviate the suffering, not just today but regularly."
Lladonosa declared himself confident that the experience would be a successful one and said that it might be repeated on other occasions.
Josep María Forné, president of the Lleida Food Bank and of the Catalan Federation of Food Banks, stressed the potential of the initiative because, "it has the benefit of not just collecting much-needed food but also of educating and raising awareness."
Forné hoped that the example set by Larida would be followed by others.
"Expand this beyond Lleida and it could encourage other entertainment and recreation venues to show that they can also have fun at the same time as doing their bit for solidarity by doing something as simple as asking for food donations as entrance fees."