Luca Feigs, 23-year-old design communications student at Munich University of Applied Sciences (MUAS), launched the project “Mann und Frau” (Man and Woman) last month with a specific aim – to clear up "just how varied your foufous and willies, pussies and cocks, vaginas and penises are."
In the artist's campaign on shame, she hopes to dispel people's social anxieties about their undercarriage, and "would like nothing more than to pack your genitals in an aesthetically-pleasing, crazy magazine."
Keen to stress that the project was not supposed to be pornographic, Feigs told Die Welt newspaper that she was not "interested in posting a photo of the world's biggest penis," but wants to hit back at the media-driven idea that everyone is supposed to look the same.
She added that she had no idea what her friends' vaginas were like and although people talk constantly about genitals, no one really has a proper perception of what they all looked like.
Both her website and the project's Facebook page give instructions on how to take the perfect snap – preferably using a self-timer from 30 centimetres away. Erections were absolutely not okay, she said.
Despite Feigs' promise that the photos are completely anonymous and untraceable, she has had only three submissions – all from men, the newspaper said. Yet she remains hopeful, telling the paper that “I want as many photos as possible otherwise I can't make the magazine.” Ideally, 20 photos would be printed.
The glossy in question is to be put out by a small publishing house Lieschen Montag, which was founded by students on Feigs' university course and backed by bosses at respected German magazine NEON.
It should be on sale by the end of March for €10. Neither Feigs nor Lieschen Montag will make a profit, she stressed, but are rather doing it "for fun."