Ericsson name dropped from new Sony phone

Sony on Tuesday launched its first mobile handsets without the “Sony Ericsson” brand name at an electronics show in Las Vegas, marking a symbolic end to the company's ten year collaboration with the Swedish telecoms giant.

Ericsson name dropped from new Sony phone

The launch of the smart phone, the Sony Xperia S, effectively removes Ericsson, which first started making telephones in 1878, from the consumer electronics market.

The name change is a result of Sony’s decision to buy Ericsson’s half of the partnership in October, 2011 for €1.05 billion ($1.47 billion).

The separation is expected to be formally completed by the end of January.

The Japanese-Swedish groups joined forces in October 2001, and were among the top telephone companies worldwide in the mid-2000s.

Despite considerable rises and falls financially, the Sony-Ericsson venture became the sixth biggest player in the global market before the two firms went separate ways.

Sony bought Ericsson’s share of the company in 2011 with the goal of switching the focus heavily to smartphones.

Ericsson CEO Hans Vestberg said at the time that the separation was a ‘logical step,’ and that the decade long venture together had been a ‘perfect match’.

The Xperia S has a 4.3 inch screen and features a 12 megapixel camera, a 1.3 megapixel video calling camera on the front, and a 1.5 GHz dual-core processor.

The phone will be available to buy at the end of the first quarter this year.

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Ericsson suspends all Russia operations indefinitely

Swedish network equipment maker Ericsson said Monday that it was suspending all of its Russian operations over the war in Ukraine for the foreseeable future.

Ericsson suspends all Russia operations indefinitely

The telecom giant already announced in late February that it would stop all deliveries to Russia following Moscow’s February 24 invasion of Ukraine.

“In the light of recent events and of European Union sanctions, the company will now suspend its affected business with customers in Russia indefinitely,” Ericsson said in a statement.

The company added that it was “engaging with customers and partners regarding the indefinite suspension of the affected business.”

“The priority is to focus on the safety and well-being of Ericsson employees in Russia and they will be placed on paid leave,” it said.

READ ALSO: How has Sweden responded to Putin’s war in Ukraine so far?

Hundreds of Western firms ranging from Ikea to Coca-Cola, Goldman Sachs and McDonald’s have stopped operations in the country since the invasion, with French banking group Societe Generale announcing Monday it was selling its stake in Russia’s Rosbank.

Ericsson has around 600 employees in Russia, and is a “major supplier to the largest operator MTS and the fourth largest operator Tele2,” a company spokeswoman told AFP, adding that together with Ukraine, Russia accounts for less than two percent of revenue.

As a result, the equipment maker said it would record a provision for 900 million Swedish kronor ($95 million, 87 million euros) for the first quarter of 2022 for “impairment of assets and other exceptional costs,” though no staff redundancy costs were included.
Ericsson is due to publish its first quarter earnings on April 14.