According to the Reuters news agency, Pandabare were awarded $3,800 in tax money by the Pasco County commission to get Germans to holiday in one of the organization’s 16 resorts, campgrounds and clubs in the county north of Tampa.
The ads, to be placed in European magazines, will promote Pasco’s reputation as the nudist capital of the US.
“The idea is to create a ‘Euro-bird’ season in July and August which are our worst two months of the year,” said Eric Keaton, public communications manager for the Pasco County tourist agency.
Keaton claims nudism was an important part of the local economy.
The primary target market for the ad campaign will be Germany which, according to Pandabare’s application document, is “a large and lucrative market whose millions of nudists are among the world’s most prolific travellers.”
Keaton said the advertisements, set to launch in 2012, are still in the conceptual stage, but he promised, “They are very clean, and somewhat funny.”