For the second year running, frozen food chain Picard is the favoured brand of the French, according to a survey by consulting firm OC&C.

"/> For the second year running, frozen food chain Picard is the favoured brand of the French, according to a survey by consulting firm OC&C.

" />
SHARE
COPY LINK

SPORT

Picard, Amazon, Ikea: France’s favourite brands

For the second year running, frozen food chain Picard is the favoured brand of the French, according to a survey by consulting firm OC&C.

In second place is the online retailer Amazon, followed by Swedish furniture giant Ikea. Cosmetics company Yves Rocher and electronics and book retailer FNAC complete the top five.

The survey, conducted among 5,000 people in France, found that while Picard is seen as expensive, the quality and range of its products as well as the ease of shopping in its stores gave it the edge.

The survey found that low prices are not a guarantee of popularity with consumers valuing quality and range.

“The leaders in each sector are rarely those that win on price,” said the survey report.

The discount retailer Lidl,had the dubious honour of being the brand that lost most ground in this year’s survey, falling to 62nd place in the table.

Established supermarkets have upped their game to compete with discount stores, according to the report, “by improving their prices and with neighbourhood stores and new, more attractive concepts.”

Bottom spots in the table were taken by furniture store BUT (63rd), opticians ATOL (64th), supermarket chain Casino (64th) and, in last place, sports accessories store Sport 2000.

twitter.com/matthew_warren

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

SPORT

Spain thrown out of 2023 Rugby World Cup

Spain have been thrown out of the 2023 Rugby World Cup for fielding an ineligible South African-born player during the qualifying stages and will be replaced by Romania, World Rugby announced on Thursday.

Spain thrown out of 2023 Rugby World Cup

“Subject to Spain’s right of appeal, the 10-point deduction applied to the Rugby World Cup 2023 qualification table means that Romania will qualify as Europe 2 into Pool B replacing Spain,” read the statement.

Portugal — who Spain beat to seal their place in the global showpiece in France next year — replace Romania in the Final Qualification Tournament taking place in November 2022.

“Spain has a right of appeal within 14 days of the date of the full written decision of the committee,” read the statement.

According to Spanish media in March, the player under investigation was South African-born prop Gavin van den Berg, who has been playing in Spain since 2018.

He played twice against the Netherlands, in 2020 and 2021, in qualifiers, but he may not seemingly have served the three years of residency needed to become eligible under World Rugby rules.

Spain, Romania and Belgium were all sanctioned in 2018 for having fielded ineligible players, opening the way for Russia to qualify for the 2019 Rugby World Cup in Japan.

SHOW COMMENTS