Publisher Metro launches in three new French cities
Swedish media company Metro International has launched in three new French cities and will boost distribution in Paris starting next month.
Metro is working with local broadcast partner TF1 to roll out the expansion. Starting on Friday, Metro will distribute 60,000 additional copies of its Paris edition daily.
The newspapers will be delivered to 50 new key street distribution points, over 40 train stations and 200 large company buildings in the city. Local coverage will be expanded with a daily section focusing on politics, society, sports, culture and leisure with a five local reporters and columnists.
In addition, Metro began distributing 20,000 copies from Monday to Friday in Metz and Nancy on Tuesday. The company also launched an edition in Toulon on Monday with 10,000 copies and will increase circulation in Nice and Toulouse. Metro is now distributed in 15 of the largest French cities.
"France is an important market for Metro. Together with our strong partner TF1, we have agreed to invest in the French operation in order to deal with the competitive landscape," Metro President and CEO Per Mikael Jensen said in a statement.
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Metro is working with local broadcast partner TF1 to roll out the expansion. Starting on Friday, Metro will distribute 60,000 additional copies of its Paris edition daily.
The newspapers will be delivered to 50 new key street distribution points, over 40 train stations and 200 large company buildings in the city. Local coverage will be expanded with a daily section focusing on politics, society, sports, culture and leisure with a five local reporters and columnists.
In addition, Metro began distributing 20,000 copies from Monday to Friday in Metz and Nancy on Tuesday. The company also launched an edition in Toulon on Monday with 10,000 copies and will increase circulation in Nice and Toulouse. Metro is now distributed in 15 of the largest French cities.
"France is an important market for Metro. Together with our strong partner TF1, we have agreed to invest in the French operation in order to deal with the competitive landscape," Metro President and CEO Per Mikael Jensen said in a statement.
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