Advertisement

Sony Ericsson unveils new smartphones

AFP/The Local
AFP/The Local - [email protected]
Sony Ericsson unveils new smartphones
Sony Ericsson Xperia X10 mini pro

Swedish-Japanese handset maker Sony Ericsson unveiled its new smartphones on Sunday as it seeks to close the gap on its main competitors.

Advertisement

Sony Ericsson showed its new multi-media handsets in Barcelona, Spain, on the eve of the industry's biggest annual gathering, the Mobile World Congress.

The company trails far behind Nokia, iPhone-maker Apple and BlackBerry-maker Research in Motion (RIM) in the market for smartphones, devices with Internet, emails, music players and games.

Sony Ericsson is the world's fifth biggest mobile phone maker and a pioneer of the smartphone segment, but the firm has lost ground in recent years.

Its chief, Bert Nordberg, conceded in Barcelona on Sunday that the company had gone through a "turbulent year".

The company unveiled its first Android smartphone, Xperia X10, in November.

On Sunday, it displayed its touch-screen "little brothers", the X10 Mini and the X10 Pro.

Sony Ericsson will also launch Vivaz Pro, which includes high-definition video and works under Nokia's Symbian operating system.

Consumers have shown a big appetite for smartphones.

While global shipments of handsets grew by 10 percent in the last quarter of last year compared to the same period in 2008, smartphones jumped 30 percent, according to Strategy Analytics.

And while handset sales are expected to grow by nine percent this year, smartphones will skyrocket by 46 percent, according to Gartner.

More

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also