Of the 1,000 Swedes polled in the survey 89 percent replied that they “absolutely” (26 percent) or “to a certain extent” (63 percent) see themselves as climate conscious.
Furthermore 70 percent responded that that it was considered important in their social circles to show respect for the environment.
Half of those polled also said that they “often” (10 percent) or “sometimes” (42 percent) get a bad conscience when they conduct themselves in a way that has a negative impact on the environment.
A small group (three percent) replied that they never do anything negative for the environment.
The agency concludes that the environment and climate change has become an important lifestyle and identity issue. The poll showed a four percent increase on the 2008 survey in the number actively striving to reduce their climate impact.
The majority, 83 percent, responded that they recycle more. 78 percent replied that they re-use things, an increase from 62 percent last year.
Eight of 10 have done something to reduce energy consumption in their homes, two of three changed travel habits, four of 10 their food habits, and a third their holiday plans.