Tchibo to try bigger stores
German coffee maker and retailer, Tchibo, is testing a new format involving larger stores with a wider selection of retail goods that are stocked for longer periods.
The new markets, called “Tchibo World,” will be up to five times larger than the typical Tchibo shop, marketing executive Stefan Pfander told business weekly WirtschaftsWoche.
The first test market has been opened next to big box supermarkets and home improvement stores in the town of Henstedt-Ulzburg in the northern German state of Schleswig-Holstein. If it's successful, Tchibo plans to take the concept nationwide.
Tchibo is currently undergoing a restructuring which saw profit and turnover fall in the past year. The retailer was under pressure after more and more competitors copied its strategy of stocking low-priced products on a weekly-rotating basis.
As part of the restructuring, Tchibo plans to close around 100 shops and 1,000 of its small store-in-store outlets.
Comments
See Also
The new markets, called “Tchibo World,” will be up to five times larger than the typical Tchibo shop, marketing executive Stefan Pfander told business weekly WirtschaftsWoche.
The first test market has been opened next to big box supermarkets and home improvement stores in the town of Henstedt-Ulzburg in the northern German state of Schleswig-Holstein. If it's successful, Tchibo plans to take the concept nationwide.
Tchibo is currently undergoing a restructuring which saw profit and turnover fall in the past year. The retailer was under pressure after more and more competitors copied its strategy of stocking low-priced products on a weekly-rotating basis.
As part of the restructuring, Tchibo plans to close around 100 shops and 1,000 of its small store-in-store outlets.
Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.
Please log in here to leave a comment.