Arla back on track after Middle East boycott
TT/The Local - [email protected]
Published: 24 Jan, 2008 CET.
Updated: Thu 24 Jan 2008 14:01 CET
Two years on from a boycott of its products, Swedish-Danish dairy company Arla Foods has reestablished itself on the Middle Eastern market.
Arla currently enjoys 95 percent of the turnover it had before the boycott began, the company said in a statement.
In Saudia Arabia, however, the company's largest Middle Eastern market, Arla has only managed to reclaim 83 percent of its previous turnover.
Arla's stated aim was to have made a full recovery by the end of 2007.
"There were positive developments in the second half of 2007," said regional manager Finn S Hansen.
"So even though we didn't quite meet our goals, our ambition remains the same," he added.
The boycott came about as a result of the publication in Danish newspaper Jyllands-Posten of caricature of the Muslim prophet Muhammad.
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Arla currently enjoys 95 percent of the turnover it had before the boycott began, the company said in a statement.
In Saudia Arabia, however, the company's largest Middle Eastern market, Arla has only managed to reclaim 83 percent of its previous turnover.
Arla's stated aim was to have made a full recovery by the end of 2007.
"There were positive developments in the second half of 2007," said regional manager Finn S Hansen.
"So even though we didn't quite meet our goals, our ambition remains the same," he added.
The boycott came about as a result of the publication in Danish newspaper Jyllands-Posten of caricature of the Muslim prophet Muhammad.
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