Swedish advertising market booms
James Savage - [email protected]
Published: 11 Jun, 2007 CET.
Updated: Mon 11 Jun 2007 16:15 CET
The Swedish advertising market grew by a record 8 percent in the first quarter of the year, although growth levelled off in April for most media.
Strong economic growth is having a positive effect on the media market, according to Institute for Advertising and Media Statistics (IRM), which compiled the statistics. The Institute predicts that total growth for the year will be 6 percent.
Total media investments for the year are expected to reach 32 billion kronor ($4.6 billion).
Growth next year will be somewhat lower at around 4 percent, IRM predicts, with spending expected to be around 33 billion kronor. Internet advertising is expected to increase by over 30 percent compared with last year.
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Strong economic growth is having a positive effect on the media market, according to Institute for Advertising and Media Statistics (IRM), which compiled the statistics. The Institute predicts that total growth for the year will be 6 percent.
Total media investments for the year are expected to reach 32 billion kronor ($4.6 billion).
Growth next year will be somewhat lower at around 4 percent, IRM predicts, with spending expected to be around 33 billion kronor. Internet advertising is expected to increase by over 30 percent compared with last year.
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