Kylie joins H and M for swimwear collection
Paul O'Mahony - [email protected]
Published: 2 Mar, 2007 CET.
Updated: Fri 2 Mar 2007 12:44 CET
Swedish clothing company Hennes and Mauritz has turned its attentions to Kylie Minogue and Australia for this summer's beachwear collection.
The collection, which draws on Kylie Minogue for inspiration, is described as sporty, glamorous and 'bohemian-chic'. Going under the name 'H&M loves Kylie', the ad campaign to accompany the new line is to be fronted by the singer and style icon.
"When we think Australia and glamour we think Kylie, who is such a stylish person," said H&M’s head of design Margareta van den Bosch in a statement.
The 'H&M loves Kylie' line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid-May.
"It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!" said Minogue in a statement.
Comments
See Also
The collection, which draws on Kylie Minogue for inspiration, is described as sporty, glamorous and 'bohemian-chic'. Going under the name 'H&M loves Kylie', the ad campaign to accompany the new line is to be fronted by the singer and style icon.
"When we think Australia and glamour we think Kylie, who is such a stylish person," said H&M’s head of design Margareta van den Bosch in a statement.
The 'H&M loves Kylie' line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid-May.
"It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!" said Minogue in a statement.
Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.
Please log in here to leave a comment.