Hennes to open in Japan
Swedish retail clothing giant Hennes and Mauritz (H & M), known for its trendy and affordable fashions, will open its first store in Japan in the autumn of 2008, it said in a statement. The store will be located in the Tokyo neighborhood of Harajuku, an area popular among Tokyo's trendy youths and not far from Omotesando, an ultra-chic shopping avenue in the capital.
"H & M is negotiating for other contracts in Tokyo," the company said.
"Japan is an exciting market for H & M with fashion conscious consumers with great spending power. With a population of 128 million of which almost 13 million in Tokyo, we see great opportunities for expansion in this part of the world," the company's chief executive Rolf Eriksen said.
H & M has more than 1,300 stores in 24 countries around the world.
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The store will be located in the Tokyo neighborhood of Harajuku, an area popular among Tokyo's trendy youths and not far from Omotesando, an ultra-chic shopping avenue in the capital.
"H & M is negotiating for other contracts in Tokyo," the company said.
"Japan is an exciting market for H & M with fashion conscious consumers with great spending power. With a population of 128 million of which almost 13 million in Tokyo, we see great opportunities for expansion in this part of the world," the company's chief executive Rolf Eriksen said.
H & M has more than 1,300 stores in 24 countries around the world.
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